taSSal Seafood

As part of Tassal Seafood’s Seafood Summer campaign, the Gold Coast activation brought together lifestyle storytelling and a live brand takeover at QT.

The activation began with a beach-based lifestyle shoot featuring the Tassal Seafood Smugglers, capturing different ways Australians enjoy coastal life. Each setting was styled around a specific Tassal product, including prawns, cold smoked salmon, and hot smoked salmon, creating a flexible content library across relaxed, familiar beach environments.

The following evening focused on event coverage at QT, capturing influencer attendance, branded moments, and the atmosphere of the takeover. Content delivery prioritised speed, with selected imagery supplied immediately post-event for press use and a highlight video delivered the following day.

Across both days, the approach balanced polished lifestyle content with fast turnaround delivery, supporting immediate campaign rollout while contributing to the broader Seafood Summer narrative.