taSSal Seafood

This project formed part of Tassal Seafood’s Seafood Summer campaign, capturing a Melbourne-based brand moment featuring the Tassal Seafood Smugglers on the Yarra River during the Australian Open.

Designed as a nimble, lifestyle-driven activation, the shoot focused on showcasing Tassal seafood in an unexpected, premium setting, blending sport, summer, and city culture. Cruising through Melbourne’s CBD with the Australian Open as a backdrop, the content leaned into spontaneity, movement, and atmosphere rather than a large-scale public activation.

The approach prioritised fast, on-the-ground photography and video capture that felt playful, elevated, and unmistakably summer. Content was produced to support immediate social rollout and broader campaign storytelling, reinforcing Seafood Summer as a nationwide celebration rather than a single-location event.