taSSal Seafood

This project formed part of Tassal’s Seafood Summer brand activation in Bondi, launching the campaign through a high-energy coastal takeover in partnership with Budgy Smuggler.

Designed to celebrate Australian summer culture, the activation brought together seafood, swimwear, and lifestyle, marking the first swim of summer at Bondi Beach. The event combined live experiences, talent appearances, and premium food moments to generate immediate impact both on the ground and across digital channels.

With a tight production window and live audience, the focus was on capturing content that felt elevated, authentic, and unmistakably summer, while supporting rapid turnaround for same-day and immediate post-event use.