juSt country

The Gear for Out Here came to life through a partnership between Just Country and Macka’s Black Angus, capturing workwear in genuine on-farm conditions across working properties.

The shoot focused on showcasing Just Country’s range in real use, highlighting clothing designed to perform through long days, changing conditions, and the realities of agricultural work. Content was captured across multiple locations and roles, ensuring a broad mix of environments and scenarios that reflected how the gear is worn day to day.

The result was a practical, versatile content library designed to support ongoing digital use, social rollout, and collaborative promotion between both brands, grounding the campaign in authenticity rather than staged representation.