elora 

Elora Fine Farming is a boutique produce brand shaped by more than two decades of growing with intention, care, and a deep respect for food. Emerging from the family’s work with Choice Seedlings and Windy Hills Farm, Elora represents a natural evolution rooted in quality, provenance, and connection to source.

The work centred on Women Who Grow, a storytelling piece paying tribute to Germaine Borg, whose leadership and commitment have helped shape Choice Seedlings, Windy Hills Farm, and Elora Fine Farming alongside her husband Jeff. The story reflects a journey built on resilience and adaptability, from supplying seedlings to farms across Australia, through the challenges of COVID, to the creation of Windy Hills Farm and ultimately Elora Fine Farming.

Through photography and a hero video, the focus was on capturing both the produce and the people behind it, highlighting the care, skill, and quiet strength involved in farming.