Agricore

Set in the heart of Moree, New South Wales, this Farming Best feature follows Wincott Holdings, a multi-generational cotton operation led by the Winter family since the 1880s.

The project explores how decades of experience, paired with modern agronomy and technology, have shaped the way the Winters farm today. Through the perspective of Peter Winter and his sons, the story reflects on change, adaptation, and the ongoing pursuit of better outcomes beyond yield alone.

Captured as part of Agricore Group’s Farming Best series, the content highlights the role of informed decision-making, sustainable practices, and long-term partnerships in modern cotton production.