The Australian Heritage Hotel is a historic hospitality venue located in the heart of The Rocks, Sydney. Known for its strong identity, live music, and long-standing place in Sydney’s pub culture, the venue balances deep heritage with a busy, modern trading environment.
The work focused on maintaining the character and authenticity of the venue while strengthening its digital presence across social, web, and in-venue touchpoints. Content was developed to reflect the atmosphere of the pub, from live events and food to everyday trade and seasonal moments.
The approach prioritised consistency, clarity, and storytelling, ensuring the venue’s history and personality remained front and centre while supporting ongoing marketing, promotion, and audience engagement across social media platforms.
Agency: TNM Creative Media
the auStralian
heritage hotel
Social Media Management
Social media content and direction delivered as part of an ongoing retainer, focused on preserving the venue’s heritage character while keeping its digital presence active, relevant, and engaging.
Work centred around event-led storytelling, food and beverage promotion, and capturing the atmosphere of a historic, high-traffic pub. Content and posting were structured to highlight live music, cultural events, and daily trade, maintaining a balance between the venue’s long-standing charm and a contemporary audience’s expectations.
Short Form Video
*Selected content produced during the social media management period.
