macka’S paStoral

The Macka’s Pastoral Black Angus Female Sale is a long-running annual campaign supporting one of Australia’s most respected female offerings.

Over four consecutive years, the campaign has focused on clarity, consistency, and trust, ensuring buyers are well informed and confident well before sale day. Creative and content execution is designed to perform across print, digital, video, and on-sale environments, while maintaining a premium, established visual identity that is unmistakably Macka’s Pastoral.

The structured, repeatable approach allows the campaign to evolve year on year while reinforcing reliability, quality, and long-term brand recognition within the national commercial and seedstock market.